When I originally published this post in August of 2015, the landscape of Instagram was very different. There have been no algorithms, advertisements, bots, purchased supporters or boosted posts-ahhh, the good ole times, right? It had been much simpler to come up with a quick formulation for how to figure out what things to charge simply predicated on the amount of followers you’d. Now, a lot more to take into consideration than your follower count there’s.
Behind your follower count, your engagement rate is incredibly important to brands now. When you have 100K followers, but are only getting a few hundred likes on your posts, much less many people are seeing and engaging in your posts, making it less valuable to brands far. The downside is that it appears we no longer have much control over who sees our posts.
Instagram has decided to prioritize that themselves-which I think we can all agree, is insanely frustrating! Especially when you spent years building your loyal audience and today they might not see what you’re sharing. Instagram used to be my favorite platform to share new content, pieces of everyday life and connect to readers, but now it’s just frustrating!
The new algorithm in addition has changed my tune when it comes to brand partnerships that live solely on Instagram. Since I’ve no idea how a post will perform until I post it, I get anxious charging the same CPM that I used to. I don’t want to disappoint a brand! Personally i think bad if a post flops Honestly.
I know I don’t have control over what works well or not, but it doesn’t make me feel good. By the end of the day, The brand is desired by me to feel just like they got what they desired too. 10/CPM. With Instagram’s changes, I’d think about your engagement rate. Is it greater than average? Take that under consideration when deciding what things to charge per CPM.
So, what is CPM? CPM means the price to reach one thousand people. 10-quite good deal on their behalf, right? Let’s break it down with a good example. To make things easy, let’s say you have 10,000 supporters on Instagram. Divide that by 1,000 and multiply that quantity by either 5, 7, or 10 to really get your rate.
It might appear lower than you were longing for, but it at least gives you a realistic idea of what to expect and what brands may be expecting to pay. As you grow, you can transform your rates to suit your audience size and reach definitely. Once you have that figure, consider the quantity of time it shall take one to create that Instagram post.
Is it a shot you can take in your kitchen in 5 minutes? Or, do you want to have to create an entire outfit and hire a photog/rapher to take photos of you? Will you need to spend a huge amount of time on Lightroom editing and enhancing to make the photos beautiful? At the end of your day, you’re working to create that content, so factor in your time and effort to the ultimate cost of your Instagram post.
- 2> go through the signup button
- Any information you obtain thru an exclusive message
- Facebook cover image
- A USB adobe flash drive or SD card with at least 2GB capacity
- Build trust
- 3 MP Camera/Video Recorder
Lastly, is this post heading to be utilized on your system only or does the brand want the privileges to the picture to use on their own social platforms? Often brands will write into contracts that they reserve the to use your media for paid advertisements. When this is written into a contract, you can definitely bump up your rate-especially when it’s heading to be used in paid press like Instagram and Facebook ads. Which brings me to some other true point, or tangent-make sure you’re reading your agreements FULLY before signing.
A couple of years ago, I agreed to let a brandname use my Instagram picture because I thought they were just attempting to re-gram it. They do re-gram it, but they also used it in a national Facebook ad marketing campaign that ran for weeks! I was not compensated a cent from it.